Paid Media Marketing

Paid Media Marketing Services

Digital paid media investments done well can be enormously efficient, effective, and profitable. Paid media done poorly—even somewhat poorly—can drain marketing budgets in the blink of an eye. If you are interested in engaging Anvil in any of the services listed or would like to discuss a customized digital marketing package, please fill out the form below.

Paid Media encompasses all paid advertising online, including but not limited to:

  • Paid Search: Google Search & Microsoft (formerly Bing) Search Advertising
  • Google Shopping Ads & Microsoft Shopping Ads
  • Popular paid social platforms: Facebook, Instagram, LinkedIn, Pinterest, Twitter, Snapchat, TikTok
  • Evolving social media platforms: Reddit, Quora, TikTok
  • Google Video / YouTube Ads
  • Amazon Advertising
  • Programmatic Display & Video Advertising
  • Streaming audio: Pandora, Spotify, podcasts

This gives us access to dedicated Google employees, exclusive beta programs, and exclusive events. Additionally, all Anvil’s paid media specialists hold Google certifications across all relevant Google properties (Google Ads, Google Analytics, Google My Business, etc.).

Paid Media Strategy & Planning

With extensive experience across all major industries, Anvil has the chops to develop and implement strategies for newcomers to the space or for mature and complex accounts that are underperforming. Anvil’s strategy and planning process covers all facets of paid media including, but not limited to:

  • Keyword research
  • Competitive analysis
  • Campaign structure optimization
  • Campaign bid optimization
  • Conversion rate optimization
  • Behavioral, Interest, and Contextual targeting
  • Display and Remarketing strategy
  • Best practices in ad creative
  • Landing page optimization recommendations
  • ROI/ROAS analysis and budget forecasting

Check out the unique Paid Media services Anvil provides below, as well as products that encompass all of Anvil’s areas of digital marketing teams:

Paid Media Plan (PMP)

Identify, research, and analyze relevant paid media platforms to provide analysis and strategy based on the company’s business goals. Provide Anvil with your top three competitors to include a comprehensive competitor analysis of competitor ad activity and overall presence across paid media platforms. Taking this data into account, we create a competitive advertising strategy for your company that encompasses all relevant advertising platforms. These plans are 100% custom and designed to reach your goals.

Landing Page Audit

Assess website and any existing landing pages against industry best practices for optimal conversion rates. Optimized landing pages lead to increased engagement rates and lower cost-per-acquisitions. In addition, we can provide comprehensive heat mapping and scroll mapping to evaluate how, and what parts of the landing page is being engaged with most often and use this data to provide recommendations for optimization.

Paid Media Ad Setup

Anvil provides proactive, expert campaign management that is razor-focused on meeting campaign goals. Well-versed in landing page testing and advanced bid management strategies for high-volume accounts, Anvil differentiates itself by our ability to consistently move the needle, ensuring that the value of paid search is never in question.


  • Lahore, Punjab, Pakistan
  • +923366303666